Friday, October 24, 2008

Good design

Haven't seen such a beautiful design for a long time...

Journal
LACMA: Los Angeles County Museum of Art
Senior Designer: Jin Son. Sound Korean to me.


Grid System I found.

Thursday, August 23, 2007

One designer said

I read this article and I feel this needs to be put in here for some people to read. So often the job of a graphic designer is not held in the high regard it should be. This was posted by a designer in Philadelphia and I say to him..... spot on!

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It is not my purpose to bash the OP, or call them cheap or whatever.
I realize that you might not have a large budget to get the type of work you need. Probably have no idea what the current rates are, and what goes into a logo package.
I'm sure there's someone out there who will "bring your logo to life" for $100.
That person is not me.
That person isn't most designers with any real talent and skill.
And this isn't just for you, Mr. do-my-logo-for-a-hundred-dollars, this is for everyone who devalues the work of good graphic designers.
If only "designing" was my job, life would be so much easier.

Here's why:

When a potential client comes to me, basically asking the same thing you are, I tell them my price. Never less than $400. Of course, I get scoffed at, and am told any number of things including:
My nephew/cousin/brother-in-law/friend, whoever, has Photoshop, and said they'd do it for $xx or free.
Why should I pay so much for you to design something that I can't even touch?
Well so-and-so over at logomilldotcom told me he can do it for much cheaper...

the list goes on and on, and I won't bore you with it.
Working designers know what I'm talking about.
We deal with it every day.

Now, I'm going to tell you why I would charge you $500 --at the least.

When you hire me to make your logo, I not only have to come up with numerous ideas based on what you think you want, I also have to take into account where you'll be using it, and what for.
I have to explain you out of many poor decisions based on your lack of understanding why your idea won't work. We LOVE it when you have a great idea, but it happens rarely.

What kind of business are you in?
Who are you marketing towards?
What do you hope to do with the logo in the future?
Is it a trendy look that will blend in and disappear?
Is it too ambitious and full of unnecessary elements that take away from the message?
Does it make any sense in any way?
Am I taking someone else's work and digitizing it so you have a proper .eps file?
Why didn't you have them do it in the first place?
Was it because you got it for $50?
I could spend hours rehashing the millions of questions I've come across, talking with potential clients.

The last logo I did, I charged 1k.
That 1k got my client almost 25 different ideas to choose from.(could've been more, ended up with the original idea -doesn't negate the hours I spent on other mock ups)
It got him the proper colors that best suit his business and work well in print and on the web.
It got him letterhead and business cards.
It got him branding and marketing strategy.
It got him the proper files so that he could send the logo out to be printed on everything he needed for his business.
Ultimately, it got him more business.

Now I design brochures for him and frequently update his website(that I also made)... because his business is growing, and the strategy worked.
I get emails from him all the time, thanking me for everything.
Why? because it was professional, and it was well thought out and it meant something. I didn't hand him a cd with a logo on it and say "good luck".
That's what 100 bucks gets you.

100 dollars also ensures that no matter how bad your idea is, or how ridiculous you logo looks, the "designer" will keep their mouth shut and give you the exact crap you're asking for.
Then you'll wonder why it isn't working, or why you have to keep getting it in different formats for different people.
You feel robbed, and now think that, what designers do is bullshit.

I can't tell you how much more than just designing, I do with my clients.
I'm regularly walking them through everything. I'm dealing with teaching them how and where to use the files to accomplish their business plans.
I'm always consulting them. I can be counted on for ideas and strategies to get their business seen, in a market that is flooded.

If you can get all of that for $100... then you're a lucky man, and should never tell anyone about your guy -Of course, you will also in a way be putting him out of work, but that's ok, because you got your cheap logo.

I will however apologize in advance if I misrepresented you in this post.
More so than anything, it's what I want to tell every person who looks for low priced work.
I know from years of experience and hand holding, everything that goes into designing your logo, and everything else I do in that process, is what the future of your business is hinging on.
Stop thinking of designers as people who make pictures, or who do work that has no real value, because you're wrong. A good designer with any marketing savvy can take your shitty idea for a logo, and turn it into the centerpiece of your prosperous business.
Great design is not stuffing 10 lbs of shit in a 5lb bag.
And it's definitely not happening with $100.

If you don't have the money, work out a deal, make payment, but please, stop undervaluing what we do. I swear, once you shop around and talk to some people, you'll see that if you care about the future of your business, it's money well spent.

Friday, April 27, 2007

New site

Now I am pretty free and it is time to update my personal web site, which was version 2 launched 2005.

I do like V2 a lot but this time I will bring all CSS layout with accessibility. For easy updateing, I will use MySQL database and PHP dynamic web pages to host all my portfolio.

Here is the brief design and tell me how do you like it? Click below image to see demo site.

Tuesday, October 17, 2006

My thesis development

From now until next May, it will be the period for me to develop final thesis for my MFA graduation, which visually argues the pricinple of design: The positive and negative.

So I will move to a brand new blog to track my process of this development.

The 8 diagrams

Wednesday, July 05, 2006

A tip I have about Brussels

The first walking tour I had is Art Nouveau Architecture tour, which is around 1.4 miles and I was falling love just after I began the tour.
photos

The second one is cartoon illustration tours which is around 5 miles but took me nine hours to find all cartoon illustrations painted on the wall of building. The total amount of illustration is 30 include 2 recent frnishde one. You can get this walking tour map at visitor center which located at Grand Place. Not only it is exciting when you find the illustration, but also you will see Brussels from different angles and talk with different local peoples to find out the location.
photos

Monday, March 27, 2006

A difficult quiz.

/

I am pretty for problem solving and this one is so difficult. It took me five minutes to find the key and another 5 minutes to solve the peoblem.

Quiz:
acts:

1: There are 5 houses in 5 different colours.
2: In each house lives a person with a different nationality.
3: These 5 owners drink a certain beverage, smoke a certain brand of cigar and keep a certain pet.
4: No owners have the same pet, smoke the same brand of cigar or drink the same drink.

Hints: from the following facts, can you determine WHO KEEPS FISH?

1: The Brit lives in a red house.

2: The Swede keeps dogs as pets.

3: The Dane drinks tea.

4: The green house is on the left of the white house.

5: The green house owner drinks coffee.

6: The person who smokes Pall Mall rears birds.

7: The owner of the yellow house smokes Dunhill.

8: The man living in the house right in the centre drinks milk.

9: The Norwegian lives in the first house.

10: The man who smokes Blend lives next to the one who keeps cats.

11: The man who keeps horses lives next to the man who smokes Dunhill.

12: The owner who smokes Blue Master drinks beer.

13: The German smokes Prince.

14: The Norwegian lives next to the blue house.

15: The man who smokes Blend has a neighbour who drinks water.

The key is the colors of the house, which is in the hint. After that, just play around.

The answer is German has the fish.

IQ 131, it is true, haha, I am still all good.

It is not difficult

All you need to do is using a piece of blank paper, Write down the things you did and determine if they are done in good way, or bad way; the problems are because of you or not. Easy, now I found myself back.

Sunday, March 26, 2006

Less is more, or more is more?

As a designer who think "less is more" and always like to symbolize my design, currently I received an assignment, a weird assignment, in which I should break my design reference and design something I think "ugly".

The reason I think it is weird is because that the designer should be always design something based on his or her aesthetic and the design "rules" always be followed.

So I did it and the result is amazing!

I don't like photo collage and don't like to put lots of elements on my design either. But after I tried it, I am kind of love it. Now I totally understand the reason my professor asked us to do such a weird design, in which, I found something in me...

The first one below is the original design, which I did at last semester. If you know something about Ludwig Mies van der Rohe, you should know that his famous pose is sitting on the chair that he designed, with his favorite cigar. I symbolized this pose into my design and the result is quite dynamic.

less is more


The another version - more is more


Which do you prefer?